Speaker

Ms. Lonneke de Kort

Lonneke de Kort is director of hotel booking site BookDifferent.com. After a long career in fashion in senior management position, Lonneke followed her heart and decided to use her experience and capabilities to help transform travel towards a more sustainable sector. According to Lonneke integrating sustainability in a day to day activities in an easy and understandable way is the only way to push this transition forward. BookDifferent.com is an example of this integration. This social enterprise BookDifferent founded in 2012, is an organisation with a mission: making tourism more social and sustainable. By adding green indicators to accommodations and destinations, consumers and companies are able to choose easily for the greenest choice with less impact. Since the start of BookDifferent.com it has been an interesting journey with steep learning curves how to translate and market green accommodations and destinations in this market in transition.